Outstanding. I need to get one of these:

from VeloNews.com:

CSC joins wristband-wagonTeam CSC has joined the wristband bandwagon this year, but it sports an interesting slogan that isn't raising money for a charity or some do-good organization.
Instead, the letters across the black plastic wristband underscore the team's philosophy in this year's Tour: "Harden the Fuck Up."
"Stuart (O'Grady) brought them for the team in London and asked everyone to wear them," said Team CSC rider Frank Schleck. "If it's tough, we look at the wristband and we do what it says. When it gets hard, you harden up. So far it's worked pretty good."